---
title: "Push results into Companies and People"
description: "After a reveal, move the record into your CRM, give it an owner, and start emailing, calling or running agents."
url: https://help.k3x.ai/en/articles/72-push-results-into-companies-and-people
collection: "Database: 200M+ records built in"
updated: 2026-10-04
language: en
---

# Push results into Companies and People

After a reveal, move the record into your CRM, give it an owner, and start emailing, calling or running agents.

Once you reveal a row in the Database, you can push it into **Companies** and **People**. From that moment it is a normal CRM record: it has a timeline, can have an owner and deals, and agents can work it.

## Steps

1.  In the **Database** tab, click **Reveal** on the row.
    
2.  Push the revealed record into your CRM. The company appears in **Companies**; the person appears in **People**, linked to that company.
    
3.  Open the record. The revealed email and phone are already on the PERSON card, and the website is on the COMPANY card.
    
4.  Set an owner: click **Add Owner** on the record page, or select several records in Companies and use **Assign** in the Action Bar.
    

## What you get on the record

-   A company with name, website and the firmographics from the Database.
    
-   A person with title, verified email (with its verification date) and direct phone.
    
-   An empty timeline, ready for emails, calls, SMS, meetings and notes.
    
-   A PIPELINE section where you can **\+ Add Deal**.
    

## Duplicates

Pushing a record is deduplicated against what you already own. If the company or person is already in your workspace, K3X does not create a second copy and does not charge you again for the reveal. If you ever do end up with two copies from other sources (a CSV import, for example), select both and use **Merge** in the Action Bar.

## Next steps

-   **Run an agent**: on the record page click **Enroll Agent**, or select a batch in Companies or People and click **Agents** in the Action Bar. A Follow-Up Automation or Multi-Channel Nurture agent is a common first choice for fresh Database records.
    
-   **Email**: click the **Email** chip on the record. You need a connected Gmail or Microsoft 365 mailbox in **Settings → Connected Apps**.
    
-   **Call**: click **Call** on the record, or select a list and click **Call** in the Action Bar to work through it one after another.
    
-   **SMS**: click **SMS**. This needs a K3X phone number with approved A2P 10DLC or toll-free verification.
    
-   **Add a deal**: click **\+ Add Deal** and pick the stage, for example New Lead.
    

## Tips

-   Push in batches that match how you will work them. Twenty revealed people plus one agent is easier to track than two hundred and nothing.
    
-   Add a custom field such as "Source: Database" if you want to report on where records came from. See "Custom fields for companies, people and deals".
    

## Related

-   Reveal emails and direct phones
    
-   Companies and People: how K3X organizes your CRM
    
-   The Action Bar: Assign, Merge, Commands, Agents, Email, Call, SMS, Archive
    
-   Inside a record: timeline, files, fields, owner, agents and deals